All you need to know about 'Adopt A Heritage : Apni Dharohar, Apni Pehchaan' project

The 'Adopt A Heritage : Apni Dharohar, Apni Pehchaan' is an initiative of the ministry of tourism. It was launched in September 2017 on World Tourism day by President Ram Nath Kovind. Under it, the government invites entities, including public sector companies, private sector firms as well as individuals to develop selected monuments and heritage and tourist sites across India.

The project focuses on development and maintenance of infrastructure and amenities of the monuments. It will result in more footfall from both domestic and foreign tourists.

Monument Mitras

The government has put 93 ASI monuments for bidding by the entities. The successful bidder shall be called as a Monument Mitra.

The priority areas of Programme are listed as under:

• Developing basic tourism infrastructure;
• Promoting cultural and heritage value of the country to generate livelihoods in the identified regions;
• Enhancing the tourist attractiveness in a sustainable manner by developing world-class infrastructure at the heritage monument sites;
• Creating employment through active involvement of local communities;
• Harnessing tourism potential for its effects in employment generation and economic development;
• Developing sustainable tourism infrastructure and ensuring proper Operations and Maintenance therein.

The response to the project has been very encouraging as the agencies who have come forward for adoption includes not only public and private industry/individuals but also schools and law firms.